There are plenty of models and actors who lend their names and images to fragrances, but rarely are they as down to earth, funny and utterly charming as Keira Knightley's ex- beau, Jamie Dornan, the face of ckfree for men, which launches on 26 August, from £27. And to prove it, here's what he had to say at the launch of the new fragrance...

What does freedom mean to you?

Freedom to me means being able to do what you want when you want - with whom you want! On a global scale... I come from Ireland, obviously, and we've been fighting for freedom for 40 years. It's a state that everyone wants to get to and it's very hard to find. But on a very trivial personal level, it's getting out of London for a weekend.

Do you have a place in the world that makes you feel completely carefree?

I like my bed a lot. Otherwise, it's Christmas at home in Belfast when all my mates are back from wherever they are in the the world and all my family are there. I don't have to worry about anything. There's noone judging me. That's as close as I get.

What kind of films make you happy?

This is awful, but I instantly want to say The Sound Of Music. Actually, no, I just said that more for effect. I'm obviously more of a Terminator or Die Hard With A Vengeance kind of guy! There are a lot of films that you know so well that you're comfortable with that you don't have to think about any more because you did all your thinking the first time you saw them, such as Amelie, which is creatively perfect. 

What kind of music do you like to relax to?

Bob Dylan, Neil Young, Crosby Stills & Nash. This morning, my car had a flat battery and I thought, the only thing you can do in a moment like this - apart from phone a mechanic, which I did - is go home and listen to music. So I put on Nick Drake. And then felt really depressed.

Do you have a grooming routine?

I don't groom at all. I don't really understand girls who are into guys who look a little like girls. I just shower, comb my hair and put on a bit of CK Free.

You've been dubbed the male Kate Moss. How do you feel about that?

I've had the pleasure of working with her and she's an amazing person and an amazing model. Even watching her work is incredible. She makes everything look sexy. I've been mucking around doing this for seven years, she's been doing it for 18 and she's still at the top of her game. It's a nice compliment; I'll take it.